Building Aspirational Storyworlds
A generation is rising that has come to expect entertainment content that is “alive,” responsive and fully engaging. But few of us are giving it to them. In this provocative keynote talk, Jeff Gomez, the world’s leading producer of highly successful transmedia franchises, will forward bold ideas on how we can strengthen the interactivity of our story properties and best prepare them to succeed as we extend them across an array of media touchpoints and platforms. More importantly, he will reveal the fundamentals behind creating worlds that touch hearts, fire imaginations, encourage creative expression and deepen audience participation.